ABOUT

Welcome to Thredz, where creativity finds its home in the unexpected and innovation knows no bounds. Established in 2010 under the most unlikely of circumstances, Thredz was conceived within the confines of a UK prison cell by our founder, Jason. As he served his time, Jason sketched the initial logo of our brand inside the pages of a forgotten diary, setting the stage for a remarkable journey of reinvention and resilience.

Originally envisioned as HMP London, Thredz began to take shape upon Jason's release. Connecting with the head of textiles for the prison service, Jason embarked on a daring endeavor to repurpose UK-issued prison uniforms into unique, bespoke garments under the HMP London brand. However, despite early success, the project faced unforeseen challenges within the prison industry, forcing Jason to bid farewell to HMP London and seek new paths forward.

But Jason's passion for fashion and his unwavering determination refused to be quelled. In 2023, a serendipitous discovery of the long-forgotten diary reignited his vision for the brand. Reimagining Thredz as a beacon of simplicity and sophistication, Jason set out to create high-quality loungewear adorned with a revamped logo—a bowler hat with a monocle, symbolizing timeless elegance and refined taste.

With meticulous attention to detail, Jason introduced a touch of luxury by embedding the finest crystal into the monocle, elevating each garment to a work of art. Thus, in 2023, Thredz was reborn, poised to make its mark on the fashion landscape with a blend of classic charm and contemporary flair.

As we continue to weave the threads of our story, Thredz invites you to join us on this journey of rediscovery and reinvention. Stay tuned for what lies ahead, as we write the next chapter in our legacy of creativity, passion, and perseverance.

2010 DIARY

Crystal Logo

HMP London

HMP London

HMP London

HMP Logo

HMP London

Thredz Logo